When you’re trying to sell a home, whether you’re an owner, or you’re a Realtor, the imagery you convey is one of the most important aspects of marketing. People are inherently visual, and if your photos online aren’t high-quality and visually appealing, you’re not likely to garner interest in your property.
Even if you’re a photographer who wants to branch into real estate photos, there can be a learning curve, and it’s different from some other genres.
The following are specific, must-known photography tips to get beautiful pictures of a home.
Use a Wide-Angle Lens
Choose a high-quality and versatile wide-angle lens for real estate photography. It will provide you with focus and sharpness.
A wide-angle lens is meant to take pictures of large areas or objects, so when you use one in real estate photography, it helps you get the entire structure in your shot.
It can also help make a space look larger or even more luxurious.
You can use a wide-angle lens for both interior and exterior real estate photography.
A wide-angle lens can also help you best capture tighter spaces.
Take Pictures with a Tripod
You can buy an inexpensive tripod, and it can make a world of difference in the quality of your real estate photos.
A tripod helps with shooting long exposures because it provides stability and reduces any blurriness.
Tripods are also good for perspective so you can set it at the same height throughout a home, then you’ll have images that are the same height. Consistency is important in real estate photography.
Know the Pivotal Shots
Of course, every real estate photo shoot is going to be unique, but there are some standard shots you should plan on taking.
You should have two wide-angle shots of each bedroom, the living room, and the kitchen.
Make sure you have at least one photo of the bathroom, and anywhere from one to three photos of the backyard at a minimum.
You’ll need one or two front-of-the-home shots, and one shot of all the other features like the pantry and the closets, if they’re compelling and organized.
If you’re a real estate agent doing your own photography, you’re likely going to have a better idea of what’s most important and what to prioritize in your photos.
Before taking a real estate photo, decluttering is important. Small pieces of clutter that you might not even otherwise notice are going to appear prominent in photos.
All surfaces need to be clean, and if there are any decorative accessories, keep them to a minimum.
Aside from generally clearing clutter from a shot, remember to wipe off the counters, so they look polished, and add something like a bowl of fruit on your kitchen counter.
In bathrooms, put the seats down and clear off surfaces.
Consider the Weather
For real estate photos, natural light is a must-have, especially when you’re shooting the home’s exterior.
Aim for a clear, sunny day or a partly cloudy day.
When you take photos against daytime light, your colors are going to be bright and saturated.
If the weather is too cloudy, it’s best to reschedule and take your photos at a different time.
You also want the sun to be behind the house.
Since natural light is so important for real estate photography, the blinds and curtains should be open.
Consider Lightroom Presets
Finally, if you’re new to real estate photography, or even if you’re not, you can save yourself a lot of time in editing with Lightroom presets.
With Lightroom presets, you’re using editing presets. You use Adobe Lightroom while editing your photos and then you use controls which are called sliders to change certain settings such as brightness and contrast.
Once you get a combination you like, you can save it, and that then becomes your preset.
You can apply that preset to all of your photos, and then all of your settings are automatically adjusted.
Along with making your own presets, you can also purchase them. When you purchase them, it gives your photos a certain look and sense of consistency.
Having Lightroom presets will speed-up your editing overall, and give you a more polished final product. Buying presets is especially useful if you don’t have a lot of photography experience because they can help you with the editing learning curve.
Finally, if you have a large property or a particularly beautiful yard you’re working with, think about using drone technology to add something unique to the listing photos